About Third Nine

Built for golf, by golfers.

Our team combines 35+ years of experience in the game of golf with specialist marketing, creative and international business expertise.

Story & purpose

Move golf forward. Keep what makes it special.

Third Nine was created by people who know the game from different perspectives: as players, professionals and marketeers. That understanding shapes how we listen, what we notice and the work we create.

The Third Nine team on the course at golden hour

What we see in the market

Golf is growing
More people are playing, new audiences are entering the game, and commercial interest across Europe continues to grow.
The golfer is changing
A new generation is entering the game: more digitally minded, and drawn in by lifestyle, content and community.
Golf is discovered online first.
Courses, brands and players are found, compared and judged online, often long before the first visit.
Belonging matters more than ever.
Golfers no longer choose a club only for its course, but for its people, its atmosphere and the life around the game.

The team